First published on nettime mailing list on January 7, 2024 in reply to Olia Lialina: “I’ve built a simple AI”. Remembering the last AI spring https://pad.profolia.org/s/I_ve_built_a_simple_AI (read first)
Dear Olia,
thank you so much for your pointed observations. I would like to extend on both Sophia and Jarvis. Both seem to be driven by control and automation phantasies on the one hand and anthropmorphization on the other. “I’ve built a simple AI” already uses this “a AI”, ascribing agency (with the implication it would be human-like agency) to it, obscuring the human labor behind it and the machinic limitations it necessarily has.
The Team behind Sofia, for instance, consists of the CEO, the animation and interaction designers, the software enginieers, the content developers, robotic face architect, robotics engineers, a production supervisor, a language processing A”I” engineer, IT-Manager, office staff, events coordinator and freelance project workers according to their website. A team of at least 23 humans to get an elaborated deception, a version of a mechanical turk, running.
Interestingly Sofia is this embodied, female slave, while Zuckerbergs male voiced Jarvis is disembodied and omnipresent in his house.